Nuzest
PROJECT
Brand Guidelines Series
YEAR
2022
ABOUT THE BRAND
Nuzest produces premium plant-based nutritional supplements, designed to give your body what it needs to balance the demands of a busy life. The Australian company is distributed in 30 countries and continues to expand into new markets.
SOLUTION
I was responsible for leading the development of guidelines that helps ensure consistency in the brand's messaging and visual identity across global accounts. The guidelines are intended to provide global distributors with a clear set of marketing materials that they can use to create consistent content across all touch-points, including print, digital, and social. I took the lead in producing the brand guidelines series, working closely with in-house designers who helped create the elevated Nuzest brand identity.
SUPPORTING DESIGNERS
Lauren Rowe, Jolanta Zute