The Dry Bar Co.
PROJECT
Brand Identity
YEAR
2022
ABOUT THE BRAND
The Dry Bar Co was created by certified Florist Tahlia Luke-Browning. Her ambition is to be the leader in sustainable sourcing and ethical harvesting of pampas grass. The Dry Bar Co is one of the first Australian-based pampas grass brands to offer professionally preserved pampas.
SOLUTION
The founder of The Dry Bar Co has a passion for interior styling, homewares, and floristry, bringing together a unique styling for the brand. With an industry-wide tendency towards neutral and classic style, I chose to differentiate the brand from competitors by producing light and airy product images paired with rich earthy colour tones and editorial typography styles.