The Dry Bar Co.

PROJECT

Brand Identity

YEAR

2022

 

ABOUT THE BRAND

The Dry Bar Co was created by certified Florist Tahlia Luke-Browning. Her ambition is to be the leader in sustainable sourcing and ethical harvesting of pampas grass. The Dry Bar Co is one of the first Australian-based pampas grass brands to offer professionally preserved pampas.

SOLUTION

The founder of The Dry Bar Co has a passion for interior styling, homewares, and floristry, bringing together a unique styling for the brand. With an industry-wide tendency towards neutral and classic style, I chose to differentiate the brand from competitors by producing light and airy product images paired with rich earthy colour tones and editorial typography styles.

Sarah Wise

Australian. Designer, Creator.

https://sowise.com.au
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